Few years after commencing its work in the villages in Panvel, empowHER India realised that the burden of keeping the family together was solely on the women. There was prevalence of alcoholism amongst the men. Yet, the women were not empowered to earn or take decisions that could have a far-reaching and positive impact on the family and the future of the community. Against much resistance, empowHER India engaged the village folk in a dialogue to persuade them to let their women become entrepreneurs without having to sacrifice their household duties.
empowHER India brought these village women together to form Self-Help Groups (SHGs), to support themselves towards progress. These women, who earlier were cut off from each other and did not have a voice, now, by becoming a part of SHGs, have a platform to fulfil their need for financial inclusion.